Reasons Behind The Hefty Global Popularity Of 'BTS'

K-pop started in the mid-90s, and since then the music genre has not only garnered huge popularity but has also produced some great artists and groups globally. One of such K-pop groups that stirred the music industry and got global recognition is 'BTS'. 

BTS, founded in 2010, is a group of seven members: V, Jungkook, Jimin, Suga, Jin, RM, and J-Hope. The abrupt and immense popularity of the group came as a surprise even in Korea, because the group weren't from a K-pop powerhouse. There weren't big investors behind them. 

In Korea, three agencies are responsible for producing the country's biggest artists, namely, YG Entertainment, JYP Entertainment, and SM Entertainment. But BTS's label was Big Hit Entertainment, which was not a big name in the industry. It was a new and smaller label in the market, and before BTS, the only group they had was called GLAM. 

Despite the fact that they were not backed by a prominent name in the market, BTS turned out to be an unstoppable force that made the mark all across the globe in a very short time. There are various reasons behind their popularity that we would discuss here. 

Rigorous Training

Just like other famous K-pop artists, BTS underwent a rigorous training process after their formation and before solidifying their feet in the industry.

Thus, their dogmatic training helped them master every aspect of the music, from choreography to music theory, before the release of their first single album in 2013. As they became perfect in their field, their fame skyrocketed. 

Compelling Music

One of the principal factors that made BTS so popular today is their compelling music that creates a great impression on listeners. What makes their music unique is the fact that they maintain the relevancy in their music to deliver their audience what they want to listen to.

Usually, the subject matter of most of the K-pop artists and groups revolves around love and relationships. But BTS also covers the subjects which are beyond love, such as mental health and elitism.  

Performance and Presentation

The power-packed performances and presentations of BTS in their albums boosted their sales. Their extremely impressive music videos combine sleek dance performances that never fail to attract audiences.

The most captivating thing about their music video is their splendid presentation that involves vibrant use of colour and incredible special effects. They know how to convey their message to their audience through their music video. 

  

Social Media

Social media has a big role to play in the success of BTS. The boys won a Billboard Music Award for the top social artist in 2018, beating some big names like Ariana Grande, Justin Beiber, Selena Gomez, and Miley Cyrus. It showcases their popularity on social media platforms. 

  

Conclusion

So, above-mentioned are reasons why BTS group is so popular today. If you still haven't heard them yet, then buy BTS CD today and experience their amazing music yourself.