Reasons Behind The Hefty Global Popularity Of 'BTS'
K-pop started in the mid-90s, and since then the music genre has not only garnered huge popularity but has also produced some great artists and groups globally. One of such K-pop groups that stirred the music industry and got global recognition is 'BTS'. BTS, founded in 2010, is a group of seven members: V, Jungkook, Jimin, Suga, Jin, RM, and J-Hope. The abrupt and immense popularity of the group came as a surprise even in Korea, because the group weren't from a K-pop powerhouse. There weren't big investors behind them. In Korea, three agencies are responsible for producing the country's biggest artists, namely, YG Entertainment, JYP Entertainment, and SM Entertainment. But BTS's label was Big Hit Entertainment, which was not a big name in the industry. It was a new and smaller label in the market, and before BTS, the only group they had was called GLAM. Despite the fact that they were not backed by a prominent name in the market, BTS turned o